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Danny Hoogendoorn BSc

Head of Product - UX/CX Optimization

  • BORN : November 21, 1986
  • EMAIL : info@dannyhoogendoorn.nl

About me

PROFESSIONAL PATH

I'm an experienced Head of Product and UX/CX optimization specialist. I love to optimize products by gathering customer insights and using these to leverage growth opportunities. My focus is creating an optimization approach that leads to a higher level of understanding customer needs, with a better product and faster growth as a result.

Product Management
UX/CX Optimization
Conversion Optimization
Online Marketing
Product Management

UX/CX Optimization

Project Management

Conversion Optimization

Online Marketing

Experience with

SKILLS & TOOLSET
Google Analytics Google Tagmanager Hotjar Visual Website Optimizer Balsamiq Mockups Sketch User Centered Design SCRUM Project Management Product Owner KANBAN OKR Usability testing Big data Customer Journey .NET PHP HTML5/CSS3 Javascript Adobe Photoshop Adobe Illustrator Autodesk 3ds Max Wordpress Joomla Umbraco Team Foundation Server GIT Tortoise SVN

Work Experience

PREVIOUS JOBS

HEAD OF PRODUCT

MEDIABLUE INTERNATIONAL (The Hague)
NOVEMBER 2021 - PRESENT

As the Head of Product at MediaBlue I will drive the short- and long-term direction for the Core Product offering. Adeptly balance immediate needs—of the business and of our users—with progress against a long-term vision for the future. I lead a team of product managers & support employees across product & development teams from product definition to discovery, development, launch and iteration.

  • Responsible for business performance of our entire product portfolio against set targets throughout the product life cycle.
  • Responsible for initiating and implementing adjustments on a price, product promotion (in close cooperation with the marketing team) and products in our portfolio in order to optimize and maximize results.
  • Monitoring the market fit of the product portfolio and structurally collect customer feedback via data analysis, team members and other departments in order to continuously improve business performance within the (already existing) portfolio.
  • Provide the team members with the tools they need for the job. Guide them in their career path, focus on skill development, best practice sharing, learning, coordination and communication.
  • Build and maintain a network of internal and external stakeholders (suppliers, key customers) in order to keep up to date with customer needs and applications, new developments, techniques and methods.

CRO MANAGER

MEDIABLUE INTERNATIONAL (The Hague)
JANUARY 2014 - NOVEMBER 2021

The daily CRO process typically involves quantitative and qualitative data analysis, creating business cases, setting up hypothesis, prioritising initiatives, creating 'treatment' and validating hypothesis by running A/B-testing experiments. On a higher level the insights found can be leveraged for refining product strategies and optimizing roadmaps. While building and professionalizing a growth program I love to work together with product managers, designers, developers and marketeers.

  • Creating conversion optimization strategies and have full ownership and accountability for successful execution of key projects.
  • Defining key segments for entire customer journey.
  • Creating customer journey maps, navigation flows, user stories, wireframes, concept diagrams and personas
  • Collaborating with cross functional teams (executives, product, creative, content, tech).
  • Continually improve UX/CRO process in collaboration with the business.
  • Leverage metrics, optimization, qualitative and quantitative research to inform and validate design decisions.
  • Analyzing results and identify successes, failures and trends, and effectively communicate these findings.

CRO SPECIALIST / USER EXPERIENCE DESIGNER

TELLUS BV (Rotterdam)
MARCH 2011 - DECEMBER 2013

Member of the Conversion Optimization Team at TellUs BV. Daily process typically involves creating business cases,setting up hypothesis, prioritising initiatives, creating 'treatment' and validating hypothesis by running A/B-testing experiments. Front end work for landingspages and company website. User testing and usability research. SCRUM/.NET/LEAD GENERATION/HTML/CSS/ONLINE MARKETING/UXDESIGN

  • Conversion Optimization
  • Front-end Development (XHTML/CSS/Javascript/.NET/PHP)/Responsive Design (RWD)
  • AB Testing / Multivariate testing
  • Usability testing & evaluation
  • User Experience Design/ Persuasive Design
  • Email/Affiliate marketing & Design

INTERFACE DESIGNER & USABILITY EXPERT

TAG SOFTWARE & CONSULTANCY / EXB SOFTWARE (Dordrecht)
FEBRUARY 2008 - JULY 2010

At TAG software & consultancy I was responsible for the front end design of web-based GRC-software. I have conducted usability tests and created the visual User Interface of the web-based GRC software. I designed according to the methodology of User Centered Design. I also worked with agile software development with SCRUM.

  • Interaction design
  • Front-end Development (XHTML/CSS/Javascript/PHP/.NET)/Responsive Design (RWD)
  • Usability testing & evaluation

INTERNSHIP

TAG SOFTWARE & CONSULTANCY / EXB SOFTWARE (Dordrecht)
FEBRUARY 2008 - JULY 2008

Internship. Re-designed corporate identity, Optimized usability of the web based software and all graphic aspects within.

  • Interaction design
  • Front-end Development (XHTML/CSS/Javascript/PHP/.NET)/Responsive Design (RWD)
  • Photoshop/Illustrator

Education

ACADEMIC CAREER

Bachelor of Science

THE HAGUE UNIVERSITY (The Hague)
GRADUATED IN 2009

This degree programme is registered in the Central Register of Higher Education Programmes (CROHO) as follows: Official Dutch name of degree programme: Communication & Multimedia Design. Official international name: Communication & Multimedia Design. Programme code (Isat): 34092. Institution code (Brin): 27UM

  • Human Computer Interaction |
  • Communication |
  • Usability testing & evaluation |
  • User Experience Design |
  • Front End Development (HTML/CSS/JS/PHP) |
  • Online Marketing |
  • Photography |
  • 3d Animation

HAVO | Economics and Society

STANISLAS COLLEGE WESTPLANTSOEN (Delft)
GRADUATED IN 2005