Download CV

Danny Hoogendoorn BSc

Product Leader | Driving Innovation in Digital Platforms | Expertise in Product Management, CRO and CX/UX

  • BORN : November 21, 1986
  • EMAIL : info@dannyhoogendoorn.nl

About me

PROFESSIONAL PATH

As a Head of Product with over seven years of leadership experience, I build and lead high-performing product teams that drive business growth. I focus on data-driven product strategy, discovery, and execution, ensuring we solve real customer problems while maximizing impact.

I specialize in conversion optimization, AI-driven innovation, and engagement strategies, working closely with cross-functional teams to align business and product goals. As part of the executive leadership team, I translate strategy into action, fostering a culture of ownership, learning, and experimentation.

I believe great products come from strong teams, not just strong ideas, and I’m committed to mentoring and empowering teams to excel. Let’s connect to discuss product leadership and innovation!

Experience with

SKILLS & TOOLSET
  • Stakeholdermanagement
  • Klantenbinding
  • Belangrijke prestatie-indicatoren
  • Strategie
  • Productlancering
  • Online betalingen
  • Product discovery
  • Klantreizen
  • Leiderschap multidisciplinaire teams
  • Productontwerp
  • Objectives and key results (OKR's)
  • Projectmanagement
  • Machine learning-algoritmes
  • Conversational AI
  • Productstrategie
  • Productvisie
  • Product Owner training
  • Productmanagement
  • User Experience
  • Interaction Design
  • User Interface Design
  • Conversion Optimization
  • Front-end
  • User Experience Design
  • Usability Testing
  • SEO
  • Usability
  • CSS
  • Web Design
  • User-centered Design
  • Rapid Prototyping
  • User Interface
  • HTML
  • Wire Framing
  • WordPress
  • Scrum
  • Graphic Design
  • Agile Methodologies
  • JavaScript
  • Google Adwords
  • Web Content Management
  • Web Applications
  • Email Marketing
  • Web Development
  • Search Engine Optimization (SEO)
  • Cascading Style Sheets (CSS)
  • E-commerce
  • Online Advertising
  • Management
  • Project Management
  • Data Analysis
  • Product Management
  • Digital Marketing
  • Product Development
  • Web Analytics
  • Marketing Automation
  • Figma
  • Jira

    • Work Experience

    PREVIOUS JOBS

    HEAD OF PRODUCT

    MEDIABLUE INTERNATIONAL (The Hague)
    NOVEMBER 2021 - PRESENT

    As a Head of Product at a globally operating company in the online dating industry with $20M+ in annual revenue and 2M+ yearly customers across 24 countries, I drive the strategic development of our products to maximize both customer impact and business growth. I oversee the entire product lifecycle—from identifying market opportunities to launching scalable solutions—while ensuring our teams have the right conditions to build high-performing products that succeed in a competitive landscape.

    • Lead and manage the strategic development of digital products, ensuring they deliver both customer and business value.
    • Oversee the entire product lifecycle, from market analysis to product launch, focusing on data-driven decision-making and continuous improvement.
    • Build and lead cross-functional teams, mentoring and empowering product managers, designers, and engineers to foster a culture of ownership and innovation.
    • Define clear objectives and expectations, ensuring teams are autonomous yet aligned with company strategy.
    • Drive a culture of discovery and experimentation, enabling teams to validate ideas quickly before scaling.
    • Collaborate with executives, marketing, sales, and engineering to balance business needs, technical feasibility, and customer impact.
    • Advocate for continuous learning and user research, ensuring product decisions are based on evidence, not assumptions.

    CRO MANAGER

    MEDIABLUE INTERNATIONAL (The Hague)
    JANUARY 2014 - NOVEMBER 2021

    The daily CRO process typically involves quantitative and qualitative data analysis, creating business cases, setting up hypothesis, prioritising initiatives, creating 'treatment' and validating hypothesis by running A/B-testing experiments. On a higher level the insights found can be leveraged for refining product strategies and optimizing roadmaps. While building and professionalizing a growth program I love to work together with product managers, designers, developers and marketeers.

    • Creating conversion optimization strategies and have full ownership and accountability for successful execution of key projects.
    • Defining key segments for entire customer journey.
    • Creating customer journey maps, navigation flows, user stories, wireframes, concept diagrams and personas
    • Collaborating with cross functional teams (executives, product, creative, content, tech).
    • Continually improve UX/CRO process in collaboration with the business.
    • Leverage metrics, optimization, qualitative and quantitative research to inform and validate design decisions.
    • Analyzing results and identify successes, failures and trends, and effectively communicate these findings.

    CRO SPECIALIST / USER EXPERIENCE DESIGNER

    TELLUS BV (Rotterdam)
    MARCH 2011 - DECEMBER 2013

    Member of the Conversion Optimization Team at TellUs BV. Daily process typically involves creating business cases,setting up hypothesis, prioritising initiatives, creating 'treatment' and validating hypothesis by running A/B-testing experiments. Front end work for landingspages and company website. User testing and usability research. SCRUM/.NET/LEAD GENERATION/HTML/CSS/ONLINE MARKETING/UXDESIGN

    • Conversion Optimization
    • Front-end Development (XHTML/CSS/Javascript/.NET/PHP)/Responsive Design (RWD)
    • AB Testing / Multivariate testing
    • Usability testing & evaluation
    • User Experience Design/ Persuasive Design
    • Email/Affiliate marketing & Design

    INTERFACE DESIGNER & USABILITY EXPERT

    TAG SOFTWARE & CONSULTANCY / EXB SOFTWARE (Dordrecht)
    FEBRUARY 2008 - JULY 2010

    At TAG software & consultancy I was responsible for the front end design of web-based GRC-software. I have conducted usability tests and created the visual User Interface of the web-based GRC software. I designed according to the methodology of User Centered Design. I also worked with agile software development with SCRUM.

    • Interaction design
    • Front-end Development (XHTML/CSS/Javascript/PHP/.NET)/Responsive Design (RWD)
    • Usability testing & evaluation

    INTERNSHIP

    TAG SOFTWARE & CONSULTANCY / EXB SOFTWARE (Dordrecht)
    FEBRUARY 2008 - JULY 2008

    Internship. Re-designed corporate identity, Optimized usability of the web based software and all graphic aspects within.

    • Interaction design
    • Front-end Development (XHTML/CSS/Javascript/PHP/.NET)/Responsive Design (RWD)
    • Photoshop/Illustrator

    Education

    ACADEMIC CAREER

    Bachelor of Science

    THE HAGUE UNIVERSITY (The Hague)
    GRADUATED IN 2009

    This degree programme is registered in the Central Register of Higher Education Programmes (CROHO) as follows: Official Dutch name of degree programme: Communication & Multimedia Design. Official international name: Communication & Multimedia Design. Programme code (Isat): 34092. Institution code (Brin): 27UM

    • Human Computer Interaction |
    • Communication |
    • Usability testing & evaluation |
    • User Experience Design |
    • Front End Development (HTML/CSS/JS/PHP) |
    • Online Marketing |
    • Photography |
    • 3d Animation

    HAVO | Economics and Society

    STANISLAS COLLEGE WESTPLANTSOEN (Delft)
    GRADUATED IN 2005